adriana russo adrianna russo |
Database access control deals with controlling who a person or a certain computer program is allowed to access what information in the database The information may comprise specific database objects e g record types specific records data structures certain computations over certain objects e g query types or specific queries or utilizing specific access paths to the former e g using specific indexes or other data structures to access information Database access controls are set by special authorized by the database owner personnel that uses dedicated protected security DBMS interfaces This may be managed directly on an individual basis or by the assignment of individuals and privileges to groups or in the most elaborate models through the assignment of individuals and groups to roles which are then granted entitlements Data security prevents unauthorized users from viewing or updating the database Using passwords users are allowed access to the entire database or subsets of it called "subschemas" For example an employee database can contain all the data about an individual employee but one group of users may be authorized to view only payroll data while others are allowed access to only work history and medical data If the DBMS provides a way to interactively enter and update the database as well as interrogate it this capability allows for managing personal databases Data security in general deals with protecting specific chunks of data both physically i e from corruption or destruction or removal e g see physical security or the interpretation of them or parts of them to meaningful information e g by looking at the strings of bits that they comprise concluding specific valid credit card numbers e g see data encryption Change and access logging records who accessed which attributes what was changed and when it was changed Logging services allow for a forensic database audit later by keeping a record of access occurrences and changes Sometimes application level code is used to record changes rather than leaving this to the database Monitoring can be set up to attempt to detect security breaches Transactions and concurrency edit Further information Concurrency control Database transactions can be used to introduce some level of fault tolerance and data integrity after recovery from a crash A database transaction is a unit of work typically encapsulating a number of operations over a database e g reading a database object writing acquiring lock etc an abstraction supported in database and also other systems Each transaction has well defined boundaries in terms of which program code executions are included in that transaction determined by the transaction s programmer via special transaction commands The acronym ACID describes some ideal properties of a database transaction Atomicity Consistency Isolation and Durability In telecommunications a data bank is a repository of information on one or more subjects that is organized in a way that facilitates local or remote information retrieval A data bank may be either centralized or decentralized In computers the data bank is the same as in telecommunication i e it is the repository of data The data in the data bank can be things such as credit card transactions or it can be any data base of a company where large quantities of queries are being processed on daily bases
the situation though he felt that Luke s time fighting in the rebellion was sufficient explanation
The production then moved to Elstree Studios in London on March where over sets were built more than double the number used in the previous film A fire in January on Stage during filming of Stanley Kubrick s The Shining forced the budget to be increased from million to million and by July the budget increased million more Filming finished by mid September
One memorable exchange of dialogue was partially ad libbed Originally a scene in which Princess Leia professed her love to Han Solo with Han replying "I love you too " Harrison Ford felt the characterization was not being used effectively and Kershner agreed After several takes the director told the actor to improvise on the spot and Ford changed Solo s line to "I know "
During production great secrecy surrounded the fact that Darth Vader was Luke s father The film includes a brief image of Vader with his mask off facing away from the camera For the original viewers of the film this scene made it clear that Vader is not a droid Like the rest of the crew Prowse—who spoke all of Vader s lines during filming—was given a false page that contained dialogue with the revelatory line being "Obi Wan killed your father " Hamill did not learn of the plot point until just before the scene was filmed astounding the actor Kershner advised him to ignore Prowse s dialogue and "use your own rhythm" Until the film premiered only Lucas Kershner Hamill and James Earl Jones knew what would really be said Jones initial reaction to the line was "He s lying " Coincidentally according to The San Francisco Examiner in the late s David Prowse mentioned during a fan gathering in Berkeley California a possible plot for the third film in which Vader would be revealed as Luke s father and that both Luke and Vader would survive for "Star Wars IV"
To preserve the dramatic opening sequences of his films Lucas wanted the screen credits to come at the end of the films While this practice has become more common over the years this was a highly unusual choice at the time The Writers and Directors Guilds of America had no problem allowing it on Star Wars back in because the writer director credit George Lucas matched the company name but when Lucas did the same thing for the sequel it became an issue because Lucas had his last name on the start of the film Lucasfilm while the director and the writers had theirs on the end They fined him over and attempted to pull Empire out of theaters The DGA also attacked Kershner to protect his director Lucas paid all the fines to the guilds Due to the controversy he left the Directors and Writers Guilds and the Motion Picture Association
The initial production budget of million was more than that of the original After the various increases in budget The Empire Strikes Back became one of the most expensive films of its day and after the bank threatened to pull his loan Lucas was forced to approach th Century Fox Lucas made a deal with the studio to secure the loan in exchange for paying the studio more money but without the loss of his sequel and merchandising rights After the film s box office success unhappiness at the studio over the deal s generosity to Lucas caused studio president Alan Ladd Jr to quit The departure of his longtime ally caused Lucas to take Raiders of the Lost Ark to Paramount Pictures
Themes edit See also Star Wars sources and analogues
Like its predecessor The Empire Strikes Back draws from several mythological stories and world religions It also includes elements of s film serials such as Flash Gordon a childhood favorite of Lucas that similarly featured a city afloat in the sky
Releases edit The world premiere of The Empire Strikes Back was held on May at the Kennedy Center in Washington D C as a special Children s World Premiere event The film had a Royal Premiere in London three days later and a series of other charity benefit premieres were held in numerous locations on May and The film went on to official general release in North America and the U K on May The first wave of release included mm prints before a wider release in June which were mostly mm prints During the initial theatrical run in Europe and Australia the short film Black Angel by Star Wars art director Roger Christian was shown before the feature
Though the film was simply titled The Empire Strikes Back in its original promotional materials the film still started with the title Star Wars on screen which was followed by the opening crawl that gave the film s subtitle as Episode V The Empire Strikes Back causing some surprise among cinema goers at the time as the original Star Wars film had not been given an episode number or subtitle for its first release in However Episode IV A New Hope was added to its opening crawl from its re release onwards Like A New Hope The Empire Strikes Back was rated PG by the Motion Picture Association of America and certificate U in the United Kingdom This original version was released on Capacitance Electronic Disc in and on VHS and Laserdisc several times during the s and s citation needed
Special Edition edit
The theatrical release poster of the new Special Edition version of the film art by Drew Struzan As part of Star Wars? s th anniversary celebration in The Empire Strikes Back and Return of the Jedi were digitally remastered and re released along with the original Star Wars under the campaign title Star Wars Trilogy Special Edition Lucas took this opportunity to make several minor changes to the film These included explicitly showing the Wampa creature on Hoth in full form creating a more complex flight path for the Falcon as it approaches Cloud City digitally replacing some of the interior walls of Cloud City with vistas of Bespin and replacing certain lines of dialogue A short sequence was also added depicting Vader s return to his Super Star Destroyer after dueling with Luke created from alternate angles of a scene from Return of the Jedi Most of the changes were small and aesthetic however some fans believe that they detract from the film The film was also resubmitted to the MPAA for rating it was again rated PG but under the Association s new description nomenclature the reason given was for "sci fi action violence "
Home media edit DVD release
The Empire Strikes Back was released on DVD in September bundled in a box set with A New Hope Return of the Jedi and a bonus disc of extra features The films were digitally restored and remastered with additional changes made by George Lucas The bonus features include a commentary by George Lucas Irvin Kershner Ben Burtt Dennis Muren and Carrie Fisher as well as an extensive documentary called Empire of Dreams The Story of the Star Wars Trilogy Also included are featurettes teasers trailers TV spots still galleries video game demos and a preview of Revenge of the Sith
For the DVD release Lucas and his team made changes that were mostly implemented to ensure continuity between The Empire Strikes Back and the recently released prequel trilogy films The most noticeable of these changes was replacing the stand in used in the holographic image of the Emperor with Clive Revill providing the voice with actor Ian McDiarmid providing some slightly altered dialogue With this release Lucas also supervised the creation of a high definition digital print of The Empire Strikes Back and the original trilogy s other films It was reissued in December as part of a three disc "limited edition" boxed set that did not feature the bonus disc
The film was reissued again on a separate two disc Limited Edition DVD for a brief time from September to December this time with the film s original unaltered version as bonus material It was also re released in a trilogy box set on November There was controversy surrounding the initial release because the DVDs featured non anamorphic versions of the original films based on LaserDisc releases from as opposed to newly remastered film based high definition transfers Since non anamorphic transfers fail to make full use of the resolution available on widescreen televisions many fans were disappointed with this choice
Blu ray release
On August George Lucas announced that all six Star Wars films in their Special Edition form would be released on Blu ray Disc in Fall On January th Century Fox Home Entertainment announced the Blu ray release for September in three different editions
Although unconfirmed it was reported on August that Disney Lucasfilm plan to release the unaltered original trilogy on Blu ray in prior to the release of Star Wars The Force Awakens which will be released to theaters on December
Digital release
On April the Walt Disney Studios th Century Fox and Lucasfilm jointly announced the digital releases of the six released Star Wars films via Amazon com and Vudu Disney offered the films via its Disney Movies Anywhere digital service except for Episode IV whose digital distribution rights are still held by Fox
Reception edit Box office edit The Empire Strikes Back premiered at a limited number of theaters and those all in large metropolitan areas because it was first released only on mm film for which only the largest and most prosperous film theaters had projectors It was many weeks later that the film was released on standard mm film for other film theaters in North America and around the world
Within three months of the release of The Empire Strikes Back Lucas had recovered his million investment and distributed million in bonuses to employees The film grossed on its opening weekend in limited release It earned during its first run in the United States When The Empire Strikes Back returned to cinemas in it grossed on its first weekend of re release As of the film has grossed domestically and worldwide years after the film s initial release it re entered the UK box office at number grossing from June –
Critical response edit The Empire Strikes Back received mixed reviews from critics upon its initial release For example Vincent Canby of The New York Times wrote a largely negative review Judith Martin of The Washington Post criticized the film s "middle of the story" plot which she claimed had no particular beginning or end However this was a concept that Lucas had intended
In retrospect fans and critics alike have widely come to consider The Empire Strikes Back to be the franchise s best film On the review aggregator Rotten Tomatoes The Empire Strikes Back currently holds a approval rating from a total of reviews making it the Star Wars saga s highest rated episode Rotten Tomatoes summarizes "Dark sinister but ultimately even more involving than A New Hope The Empire Strikes Back defies viewer expectations and takes the series to heightened emotional levels " Bob Stephens of The San Francisco Examiner described The Empire Strikes Back as "the greatest episode of the Star Wars Trilogy" in Roger Ebert described the film as the strongest and "most thought provoking" film of the original trilogy
Chuck Klosterman suggested that while "movies like Easy Rider and Saturday Night Fever painted living portraits for generations they represented in the present tense The Empire Strikes Back might be the only example of a movie that set the social aesthetic for a generation coming in the future "
Accolades edit At the Academy Awards in The Empire Strikes Back won the Academy Award for Best Sound Mixing which was awarded to Bill Varney Steve Maslow Greg Landaker and Peter Sutton In addition this film received the Special Achievement Academy Award for Best Visual Effects that was awarded to Brian Johnson Richard Edlund Dennis Muren and Bruce Nicholson Composer John Williams was also nominated for the Academy Award for Best Original Score and Norman Reynolds Leslie Dilley Harry Lange Alan Tomkins and Michael Ford were nominated for the Academy Award for Best Production Design
In addition John Williams was awarded the British Academy Film Award for his compositions the Anthony Asquith Award for Film Music The Empire Strikes Back also received British Academy Film Award nominations for Best Sound and Best Production Design
Williams was also nominated for a Grammy Award and a Golden Globe Award for his musical score of the film
The Empire Strikes Back received four Saturn Awards for Mark Hamill as Best Actor Irvin Kershner for Best Director Brian Johnson and Richard Edlund for Best Special Effects and the Saturn Award for Best Science Fiction Film
The Empire Strikes Back won the Hugo Award for Best Dramatic Presentation The film was nominated for the Writers Guild of America Award for Best Adapted Screenplay
The Empire Strikes Back was awarded the Golden Screen Award in Germany citation needed
Legacy edit Darth Vader was ranked as the third greatest film villain of all time in the American Film Institute s list of the greatest heroes and villains and Wizard magazine selected the ending of The Empire Strikes Back as the greatest cliffhanger of all time
The most well known line of The Empire Strikes Back – "No I am your father" – is often misquoted as "Luke I am your father " The line was selected as one of the nominees for the American Film Institute s Years Movie Quotes a list of the greatest American film quotes Yoda s pointed statement to Luke Skywalker "Try not Do or do not There is no try " was also a nominee for the same list by the AFI
The film was selected in to be preserved by the Library of Congress as part of its National Film Registry It is unclear whether a copy of the theatrical version or the Special Edition has been archived by the NFR or indeed if any copy has been provided by Lucasfilm and accepted by the Registry
In the Empire Magazine list "The Greatest Movies of All Time" voted by fans The Empire Strikes Back was named as the greatest film ever made
American Film Institute lists
AFI s Years Movies – Nominated The Story Of Star Wars was a record album presenting an abridged version of the events depicted in the film Star Wars using dialogue and sound effects from the original film The recording was produced by George Lucas and Alan Livingston and was narrated by Roscoe Lee Browne The script was adapted by E Jack Kaplan and Cheryl Gard
The original film became a hit in the days before home video so for many fans this album was the closest to owning a copy of the film they could revisit whenever they wanted The album was also released on compact cassette track tape and even track reel to reel audio tape It was a commercial success and achieved Gold Record status The sequel films The Empire Strikes Back and Return of the Jedi saw a similar record release
VideoNow DVD edit In the title was used again for a three disc set produced and released for the VideoNow Color personal video player The first two discs are an overview of the first five Star Wars films released The Story of Luke Skywalker Episodes IV V VI and The Story of Anakin Skywalker Episodes I II These two features were hosted by the droids R D and C PO utilizing pre existing footage and new voiceover work They contained no footage from Revenge of the Sith nor did they have the changes contained in the DVD releases The third disc was Entitled Behind the Scenes and featured the following
Episode I Fights a featurette on Lightsaber Duels in The Phantom Menace
Episode II Action a featurette on action sequences in Attack of the Clones
Episode III General Grievous a featurette on the creation of the Droid General in Revenge of the Sith
Making the Game a featurette on the creation of the Star Wars Episode III Revenge of the Sith video game
Revenge of the Sith featurette on the nature of the Sith
An Original Trilogy DVD commercial
An Episode I DVD commercial
An Episode II DVD commercial
A Yoda Electronic Lightsaber commercial
In Lucasfilm repackaged the content from the first two VideoNow discs for a bonus DVD that was included in a special pack with the Revenge of the Sith DVD at Wal Mart stores The DVD was presented in full screen with Dolby Digital sound and runs hour in total The sticker on the cover describes it as "R D and C PO s Chronicles of Luke and Anakin Skywalker"
That same year the VideoNow release was re issued with new packaging and disc artwork proclaiming "With Updated Episode III Footage" Other changes included the numbering of the discs themselves which the first release lacked In addition to these cosmetic changes the third disc was re worked The Fights Action and Revenge of the Sith featurettes were retained as was the Episode I DVD commercial In the place of the other material was the following
Revenge of the Sith "Saga" trailer
Revenge of the Sith "Dark Side" trailer
A different Episode II DVD commercial The VideoNow is a video player designed for children and distributed by Hasbro through its Tiger Electronics subsidiary also responsible for multiple LCD games the R zone and the Game com in It operates using unusually sized " mm PVD Discs The discs allow for about minutes half an hour of video which is an average length of a television show episode with commercials included Video data is stored on the left audio channel with mono audio on the right channel The video plays at about frames per second It was originally released with a black and white format with no backlight but was soon updated to the VideoNow Color Game playing functionality was added with the VideoNow XP but abandoned with the most recent line VideoNow Color FX Most of the shows were from Nickelodeon such as SpongeBob SquarePants and The Fairly OddParents It also features music videos
Hasbro produced editing software for creating VideoNow PVDs called the VideoNow Media Wizard which came with blank PVD media as well as the VCamNow camera for shooting VideoNow footage Hasbro made recordable PVDs available without the Media Wizard from their online store
A number of solutions are available for creating the oddly formatted VideoNow files including a plug in for the popular video processing program Virtual Dub The files can then be burned to an audio CD ROM using standard CD burning software and the disc cut down to the required size
Hasbro Inc 'hæzbro? formerly Hassenfeld Brothers is an American multinational toy and board game company It is one of the largest toy makers in the world The corporate headquarters is located in Pawtucket Rhode Island The majority of its products are manufactured in East Asia
Contents
History
Hassenfeld Brothers
Hasbro Industries
Hasbro
Manufacture
Impact
Subsidiaries
Former
Toys and games
Films and television
See also
References
External links
History edit Hassenfeld Brothers edit In three brothers named Hillel Herman and Henry Hassenfeld founded Hassenfeld Brothers a company selling textile remnants in Providence Rhode Island Over the next two decades the company expanded to produce pencil cases and school supplies In Hassenfeld Brothers was incorporated with Hillel leaving for another textile business while Henry took charge of the corporation With cost of pencils rising and their pencil supplier making pencil cases the Hassenfelds began making their own pencils becoming a source of funding for future lines
In the s Hassenfeld Brothers produced doctor and nurse kits its first toys and modeling clay becoming primarily a toy company by With Hillel s death in Henry Hassenfeld became CEO while his son Merrill became president The company entered the plastic fields during World War II to support its toy line Hassenfeld Brothers first toy hit was Mr Potato Head which the company purchased from George Lerner in The toy was a smash success In the company became a Disney major licensee
In Henry died and Merrill took over the parent company and his older brother Harold ran the pencil making business Empire Pencil Hassenfeld Brothers expanded to Canada with Hassenfeld Brothers Canada Ltd in The company was approached in to license a toy based on The Lieutenant which they turned down because they did not want to be tied to a possible short lived television series Instead in Hassenfeld Brothers produced the G I Joe toy which they termed an "action figure" in order to market the toy to boys who wouldn t want to play with "dolls " In and G I Joe accounted for of Hassenfeld s sales
Hasbro Industries edit Having previously sold toys under the Hasbro trade name the company shortened its name to Hasbro Industries in and sold a minor stake in the corporation to the public
With the unpopular Vietnam War at its height in Hasbro redesigned GI Joe to be less militaristic and more adventure oriented Its promotional efforts included the catchphrase "Boy Oh Boy It s A Hasbro Toy " in television commercials and print ads citation needed Also in Hasbro bought Burt Claster Enterprises which produced "Romper Room" and had just begun a Romper Room toy line A month long Teamsters strike and Far Eastern supplier troubles caused the company to have a million loss for the year
In Hasbro began a plan of diversification and opened the Romper Room Nursery School franchise chain to cash in on President Richard M Nixon s Family Assistance Plan which subsidized day care for working mothers By the company had ended the nursery chain Hasbro also entered the cookware field with the Galloping Gourmet line based on a contemporary television cooking show With an attack of termites on the line s salad bowls the line collapsed
Two new s toys were public relations disasters One of the toys was named Javelin Darts which were similar to the ancient Roman plumbata On December the Consumer Product Safety Commission banned lawn darts from sale in the United States due to their hazards as a flying projectile with a sharp metal point causing multiple deaths The other toy was named The Hypo Squirt a hypodermic needle shaped water gun tagged by the press as a "junior junkie" kit Both were recalled While Romper Room and its toy line had continued success Action for Children s Television citizens group considered the program as an advertising channel for toys
Merrill Hassenfeld took over as CEO in with his son Stephen D Hassenfeld becoming president The company became profitable once again but had mixed results due to cash flow problems from increasing the number of toys in the line to offset G I Joe s declining sales In the G I Joe line was ended by Hasbro caused by the rising price of plastic via its raw material and crude oil s increasing prices In Hasbro s losses were million and the company held a large debt load That same year Hasbro acquired Peanuts cartoon characters licensing rights With the financial situation poor Hasbro s bankers made the company temporarily stop dividend payments in early The toy division s losses increased Harold Hassenfeld s resentment regarding the company s treatment of the Empire Pencil subsidiary as Empire received lower levels of capital spending to profits than did the toy division With Merrill s death in Harold did not recognize Stephen s authority as the successor to the chairman CEO position As a solution Hasbro spun off Empire Pencil in then the nation s largest pencil maker with Harold trading his Hasbro shares for those of Empire Stephen then became both the CEO and chairman of the board Between and Stephen reduced the Hasbro product line by one third and its new products by one half Hasbro focused on simple low cost longer life cycle toys like Mr Potato Head Hasbro thus stayed out of the electronic games field which went bust in the early s
In Hasbro revived its G I Joe line—with the help of Marvel Comics—as an anti terrorist commando based on current events The company launched the successful Transformers toy line along with a children s animated TV series two years later With the toys and TV Series being popular Stephen Hassenfeld posed with the toys for a People magazine cover photo
In Hasbro produced another successful toy franchise My Little Pony citation needed In Hasbro purchased GLENCO Infant Items a manufacturer of infant products and the world s largest bib producer and Knickerbocker Toy Company a Warner Communications struggling subsidiary Hasbro paid Warner with percent of its own stock—paid into a Hasbro executive control voting trust—and also received a cash infusion In Alan Hassenfeld took over as president from his brother Stephen who continued as CEO and chairman That same year the company then the nation s sixth best selling toymaker acquired the Milton Bradley Company then the nation s fifth bestselling toymaker bringing The Game of Life Twister Easy Money and Playskool into the Hasbro fold and transforming Hasbro into Hasbro Bradley Stephen Hassenfeld became the merged company s president and CEO with Milton Bradley chief James Shea Jr taking the chairman position However the executives clashed and Shea left after a few months and Stephen and Alan returned to their previous positions
Hasbro edit
A selection of knockoff Jumpstarters a variety of TransformersA year later the company changed its name again to just Hasbro Inc The Transformers Jumpstarters toys were the subject of a lawsuit in when Hasbro sued a toy manufacturer for selling toys based on their design Hasbro won the suit
In the mid s Hasbro moved past Mattel to become the world s largest toy company Hasbro then moved to outsell Mattel s Barbie in the fashion doll market with the introduction of Jem a record producer rock musician dual identity fashion doll Initially posting strong sales Jem plummeted and was withdrawn from the market in Hasbro followed up in with Maxie a Barbie sized blonde doll so Barbie clothing and accessories would fit Maxie lasted until
Under Alan s initiative in the late s Hasbro moved to increase international sales by taking US market failed toys overseas and selling them for as much as four times the original price This increased international sales from million in to million in
In Hasbro purchased part of Coleco Industries indoor and outdoor children s furniture and ride on toy product lines for million including two just closed manufacturing plants in Amsterdam N Y In July Hasbro acquired bankrupt Coleco for million Stephen Hassenfeld died later that year with the company having gone from sales of million in the year he took control to sales of over billion
Alan succeeded Stephen as chairman and CEO In Hasbro purchased Tonka Corp for million along with its Parker Brothers unit the maker of Monopoly and Kenner Products Milton Bradley and Parker Brothers were merged into one division Alan moved to expand Hasbro overseas with new units in Greece Hungary and Mexico
Alan saw the Far East as an important market in which to expand In Hasbro purchased Nomura Toys Ltd in Japan and majority ownership of Palmyra a Southeast Asian toy distributor These increased the proportion of international sales from in to billion in In Hasbro lost its bid for J W Spear Sons a U K based game maker to Mattel
In the US Hasbro s growth since were from acquisitions and the leveraging of the new assets New product development was not as successful except for movie and TV tie in product lines with Jurassic Park and Barney Thus US sales were stagnant in the early s falling from to To turn domestic performance around in Hasbro merged the Hasbro Toy Playskool Playskool Baby Kenner and Kid Dimension units into the Hasbro Toy Group Meanwhile Mattel purchased Fisher Price and retook the top spot in the toy industry
Hasbro Interactive was started in and released the Monopoly game on CD ROM Mattel also proposed a merger that year but was turned down by the Hasbro board in due to antitrust issues and Justice Department investigation into exclusionary policies between toy manufacturers and toy retailers particularly Toys "R" Us
In Hasbro bought Avalon Hill for million and in Wizards of the Coast was bought in a deal worth million Wizards of the Coast is now a subsidiary of Hasbro and has Avalon Hill as its division In money losing Hasbro Interactive was sold to Infogrames a French software concern for million Hasbro entered the building block toy with its Built to Rule line in which did not hold together well or where too hard for the targeted age group thus ended in
In a workers rights group investigated several of Hasbro s Chinese suppliers and found that in one instance a toy factory in China s Guangxi Province had hired junior high school students The same group discovered other widespread labor violations including unsafe working conditions mandatory overtime verbal abuse and sexual harassment of employees Hasbro issued a statement saying that it would "act swiftly and decisively in making any necessary changes" and had "increased the intensity of its ongoing safety review efforts " Critics pointed out that Hasbro had no official regulatory control of these factories Hasbro responded by hiring independent auditors These auditors make unannounced visits to the East Asian subcontractors Factory managers have been coached in how to fool the auditors
In Hasbro acquired game maker Cranium Inc for million The deal was announced on January and closed on January
Hasbro is collaborating with Discovery Communications on Hub Network a new cable network which began on October The venture proved successful in unexpected ways when the TV revival of the My Little Pony franchise My Little Pony Friendship Is Magic became the network s highest rated program with not only its target demographic of young girls but attracted an unexpectedly significant cult following among teens and adults The Hub Network as rebranded Discovery Family on October Hasbro also produces Marvel Comics and Star Wars toys having recently renewed this deal through at least
Hasbro by April started up its Manufacturing Services a contract OEM game manufacturing operating out of Hasbro s USA plant After the Built to Rule Hasbro relaunched into the building block area with the Kre O line in late starting with some Transformer based sets
On November it was reported that Hasbro was in talks to buy DreamWorks Animation The proposal reportedly calls for the combined company to take the name "DreamWorks Hasbro" and for Jeffrey Katzenberg to become its chairman but as a matter of policy neither Hasbro nor DWA publicly comment on mergers and acquisitions Two days later the talks were reported to have fallen through
On July the company announced the intent to sell its last two factories in Ireland and East Longmeadow Massachusetts factories including its Manufacturing Services to Cartamundi which should close in sixty days Hasbro signed a five year deal with Cartamundi to produce their board games at the East Longmeadow plant
Manufacture edit Over the years Hasbro has outsourced the manufacture of its products to third party companies mostly in China At the Chinese factories which Hasbro does not directly own or operate migrant workers are compensated with meager salaries for their labor At one such factory in Dongguan China basic assembly line jobs pay a little over one hundred US dollars per month China s minimum wage A report released by China Labor Watch in revealed numerous abuses at Hasbro s Chinese supplier companies including labor contract violations excessive and illegal overtime poor living conditions environmental pollution and more The report was investigated by a congressional hearing in December
Outside Asia Hasbro owns and operates only two manufacturing facilities one in Waterford Ireland the other in East Longmeadow Massachusetts USA In recent years the company has cut jobs at both plants in response to increasing competition from lower cost locations in China At the end of for example Hasbro s Irish division laid off more than one third of its workforce
Impact edit Hasbro was named by Fortune magazine as one of the top companies to work for in citing that the "company enhanced its vacation policy by giving new employees three weeks off in their first year instead of having to wait five years "
In Greenpeace accused Hasbro of purchasing paper for its packaging from ancient forests in Indonesia Hasbro changed its paper purchasing policy earning the company praise from Greenpeace Executive Director Phil Radford who said "The new Hasbro policy will also increase the recycled and Forest Stewardship Council FSC certified paper in its toy packaging Hasbro s new commitments are great news for Indonesian rainforests and the people and wildlife that depend on them "
In Hasbro received a US million tax credit from the state of Rhode Island with a promise to create new jobs in the state Instead they laid off more than workers This was followed in with further layoffs of North American workers amounting to of its salaried employees Meanwhile CEO Brian Goldner signed a new five year contract As of fiscal year CEO Brian Goldner had a total calculated compensation of
There have also been criticisms of Hasbro for focusing some of its products on specific demographic groups For example in November a letter from a six year old Irish girl complaining about the lack of female characters in the guessing game Guess Who spread widely on social media and garnered attention in the press after the girl s mother posted the exchange on her blog News reports criticized Hasbro s response as missing the point of the letter and not "kid friendly " Guess Who has previously received complaints over gender and ethnic bias in its choice of images
Hasbro primarily sells toys directed at either the girl or boy markets As such there have been criticisms that Hasbro s toys reinforce gender stereotypes For example in December year old McKenna Pope started a campaign on Change org calling on the company to create a "boy friendly" version of the popular Easy Bake Oven and to feature boys on their packaging and materials Her petition states that the lack of boys in Easy Bake marketing sends the message that "women cook men work " Within a week over people signed her petition
Subsidiaries edit Child Guidance
Cranium Inc
Milton Bradley Company
Parker Brothers
Playskool
Tiger Electronics
Tonka
Wizards of the Coast
Avalon Hill brand
Wrebbit
Hasbro Gaming
Hasbro Arcade
HasbroToyShop com
Hasbro Studios
Allspark Pictures
Discovery Family
Former edit Claster Television
Empire Pencil
Galoob
Hasbro Interactive
Kenner Products
Larami name is now retired and part of the Nerf brand
Selchow and Righter
Hub Television Networks LLC
Toys and games edit Main article List of Hasbro toys
Hasbro has several brands of toys and games aimed at different demographics Some of its better known toy lines past and present are
Action Man
Battle Beasts
Beyblade
B Daman
Hamtaro
Cabbage Patch Kids –
Chibibotto
Furby –present
Easy Bake Oven
FurReal Friends Furry Frenzies
G I Joe
Sesame Street
Jem
Jurassic Park
Kre O
Lincoln Logs
Lite Brite
Littlest Pet Shop
M A S K
Mr Potato Head
My Little Pony
Nerf
Play Doh
Pokémon –
Pound Puppies
Spirograph
Star Wars
Talk n Play
Tinkertoy
Transformers
Zoids
Marvel Action Figures
Hasbro is the largest producer of board games in the world as a result of its component brands such as Parker Brothers Waddingtons Milton Bradley Wizards of the Coast and Avalon Hill all acquisitions since the s As a result it has well known and top selling games such as
Main article List of Hasbro games
Axis Allies
Battleship
Candy Land
Cranium
Clue Cluedo
Diplomacy
Duel Masters Trading Card Game
Dungeons Dragons role playing game Hasbro Studios is an American production company located in Burbank California It is a wholly owned subsidiary of Hasbro Originally just a TV production division many of its TV shows such as My Little Pony Friendship Is Magic and Littlest Pet Shop are based on Hasbro properties and are broadcast on the Discovery Family television network a joint venture between Hasbro and Discovery Communications
Allspark Pictures is Hasbro Studios self financing film unit Cake Mix Studio is the company s Rhode Island based commercials and short content producer
Contents
Background
History
Filmography
Animated television
Live action television
Films
Hasbro Films
Background
Hasbro Films history
Feature length films
Other Hasbro filmography
Television series
Animated films
Live action films
See also
References
External links
Background edit In the early s when Hasbro decided to begin creating animated series based on their properties they hired Sunbow Productions who was already producing commercials for them to create such series as G I Joe and The Transformers In May Hasbro reacquired the animated series based on their properties from Sunbow Productions so they could create programs in house
History edit Hasbro Studios was formed in for TV development production and distribution under Stephen Davis as president On November Hasbro Studios signed an agreement with Canadian media company Corus Entertainment to broadcast their productions on Canadian television networks such as YTV and Teletoon
On October Hasbro Studios signed an agreement with seven US and international airlines such as Continental Airlines and Qantas to broadcast shows on their planes
In December Hasbro transferred all entertainment divisions to Hasbro Studios including their Los Angeles based film group and Cake Mix Studio the company s Rhode Island based commercials and short content producer
On February the studio laid off three staffers in its Game Reality Show Production Development department and moved that department under Vice President Kevin Belinkoff to the animation department s executive plus outside creative consultants
The Hub was renamed Discovery Family on October On October the studio announced a new film self finance co finance production label Allspark Pictures
Filmography edit Animated television edit Title Production partner Premiere Finale Channel
Pound Puppies Paul Joe Productions
season
Story Entertainment
episodes to
DHX Media Vancouver
episodes to
Top Draw Animation
episodes to October November Hub Network
My Little Pony Friendship Is Magic DHX Media Vancouver
Top Draw Animation October present Hub Network
Discovery Family
The Adventures of Chuck and Friends Nelvana
Pipeline Studios October April Hub Network
G I Joe Renegades Darby Pop Productions
Moi Animation
Hanho Heung Up
JM Animation November July Hub Network
Transformers Prime Digitalscape
K O Paper Products
Darby Pop Productions
Polygon Pictures November July Hub Network
Transformers Rescue Bots Atomic Cartoons
season
Darby Pop Productions
season
Vision Animation
season
Moody Street Kids
season
DHX Media
episode to onwards February present Hub Network
Discovery Family
Kaijudo Moi Animation
DR Movie June December Hub Network
Littlest Pet Shop DHX Media Vancouver
Top Draw Animation November present Hub Network
Discovery Family
Transformers Robots in Disguise Darby Pop Productions
Polygon Animation March present Cartoon Network
Blazing Team Guangdong Alpha Animation Culture Co November Discovery Family
Live action television edit Title Production partner Premiere Finale Notes
Family Game Night Zoo Productions October present
Pictureka Linda Ellman Productions October January
Taylor Swift Journey to Fearless Big Machine
Shout Factory October October
Hubworld Natural Entertainment November October
The Game of Life Golder Productions
Productions September April
Scrabble Showdown Rubicon Entertainment September April
Clue Metzner Films November November
Monopoly Millionaires Club Entertain The Brutes
Scientific Games February present
Films edit Title Year Notes
My Little Pony Equestria Girls June
Transformers Prime Beast Hunters Predacons Rising October
My Little Pony Equestria Girls – Rainbow Rocks September
My Little Pony Equestria Girls – Friendship Games September
Hasbro Films edit Hasbro Films Type Division
Industry Entertainment
Headquarters Universal City California USA
Key people Bennett Schneir VP
Services Film Development
Parent Hasbro Studios
Hasbro
Hasbro Films or Hasbro Film Group is a film development unit within Hasbro Studios a division of Hasbro tasked with developing movies for Hasbro properties
Background edit Hasbro had made a s animated Transformers movie Waddingtons later purchased by Hasbro in Clue s US licensee had Clue made in Hasbro had previously licensed Transformers to DreamWorks for a live action film released in The Transformers franchise continued with Paramount Pictures the distribution of and acquirer of DreamWorks with the addition of the G I Joe property
Hasbro Films history edit Hasbro and Universal Pictures signed an agreement in February to derive and produce four films from seven Hasbro properties Battleship Candy Land Clue Magic The Gathering Monopoly Ouija and Stretch Armstrong Hasbro was to pay for all development costs for the films and Universal was supposed to pay million per property not made into films In May Bennett Schneir was hired to lead its film division while Hasbro also reacquired animated series based on their properties from Sunbow Productions
By January all Hasbro properties at Universal — except for Battleship and Ouija — were halted in development While Hasbro s film division continued to have an office on the Universal lot Hasbro was able to take the Universal agreement properties to any studio Universal paid a multimillion dollar fee instead of the million per property to depart from the agreement
On January it was announced that Columbia Pictures Happy Madison and Adam Sandler were in final negotiations to develop the Candy Land film In February Stretch Armstrong was set up with Relativity Media In October Hasbro signed a three picture co production two year deal which includes a first look provision with Emmett Furla for Monopoly Action Man and Hungry Hungry Hippos with Envision Entertainment s partners Stepan Martisoyan and Remington Chase as co financiers In December Hasbro transferred the feature films division into Hasbro Studios along with its other short film division
Hasbro filed suit against Sweetpea Entertainment and Warner Brothers on May regarding the announced Dungeons Dragons D D movie based on Chainmail Hasbro had asserted that rights had reverted to Hasbro while Sweetpea felt they had the rights under a agreement with TSR Hasbro had reportedly just agreed to license D D movie rights to Universal By October October Relativity and Hasbro had removed the Stretch Armstrong movie from their schedules
In January Hasbro announced a franchise film deal with th Century Fox for Magic The Gathering by its subsidiary Wizards of the Coast In October the studio announced a new film self finance co finance label Allspark Pictures with its first but existing project Jem and the Holograms plus newly announced My Little Pony movie
Hasbro s first original film project not based on a toy or game Hacker Camp was assigned a writer Tripper Clancy in February By July the Monopoly satire film with Emmett Furla was set aside with Hasbro announcing that Lionsgate will distribute a Monopoly film with Andrew Niccol writing the film as a family friendly action adventure film co financed and produced by Lionsgate and Hasbro s Allspark Pictures
On August Warner Bros announced that they will be developing a Dungeons Dragons movie based on the Forgotten Realms campaign world with Courtney Solomon and Roy Lee producing David Leslie Johnson writing the screenplay and produced by Sweetpea Entertainment and Allspark Pictures
Feature length films edit Title Production by Year Note
Transformers DreamWorks Pictures
Paramount Pictures July
Transformers Revenge of the Fallen DreamWorks Pictures
Paramount Pictures June
G I Joe The Rise of Cobra Paramount Pictures August
Transformers Dark of the Moon Paramount Pictures June
Battleship Universal Pictures May
G I Joe Retaliation Paramount Pictures
MGM Films March
Transformers Age of Extinction Paramount Pictures June
Ouija Universal Pictures
Blumhouse Productions
Platinum Dunes October
Jem and the Holograms Universal Pictures
Blumhouse Productions
SB Projects
Allspark Pictures October
Upcoming films
Title Production by Year Note
Ouija Universal Pictures
Allspark Pictures
Blumhouse Productions
Platinum Dunes October
My Little Pony Allspark Pictures
Lionsgate distribution Summer Animated
Transformers Paramount Pictures Pre Production
G I Joe Paramount Pictures
MGM Films TBA
Hungry Hungry Hippos Emmett Furla Films TBA
Tonka Columbia Pictures
Sony Pictures Animation
Happy Madison TBA
Magic The Gathering th Century Fox TBA
Play Doh th Century Fox
Chernin Entertainment
Feigco TBA
Beyblade Paramount Pictures
Disruption Entertainment
d rights
Nelvana TBA
Monopoly Allspark Pictures
Lionsgate TBA
Dungeons Dragons Allspark Pictures
Sweetpea Entertainment
Warner Bros Pictures TBA
Other Hasbro filmography edit Television series edit Romper Room
The Charmkins
The Transformers
Transformers The Headmasters
Transformers Super God Masterforce
Transformers Victory
My Little Pony
The Glo Friends
Potato Head Kids
MoonDreamers
G I Joe A Real American Hero
Jem
Inhumanoids
Visionaries Knights of the Magical Light
Dungeons Dragons
COPS
G I Joe A Real American Hero
Maxie s World
Challenge of the GoBots
Pound Puppies special
Pound Puppies TV series
Spiral Zone
My Little Pony Tales
Conan the Adventurer acquired
Sgt Savage and his Screaming Eagles
G I Joe Extreme
Littlest Pet Shop
Beast Wars Transformers
Beast Machines Transformers
The Mr Potato Head Show
G I Joe Sigma
Beyblade
Beyblade Metal Fusion
Beyblade Shogun Steel
BeyWheelz
BeyWarriors BeyRaiderz
Duel Masters
Transformers Robots in Disguise
Transformers Armada
Transformers Energon
Transformers Cybertron
Transformers Animated
G I Joe Resolute Claster Television Inc was a Baltimore Maryland–based television distributor founded in by Bert and Nancy Claster as Romper Room Inc It was originally a producer of the children s show Romper Room Romper Room was one of the first children s programs predating Mister Rogers Neighborhood Sesame Street and Barney Friends
Romper Room was fairly successful in its early years CBS offered to pick up the show but the Clasters instead decided to syndicate and franchise it by taping episodes and selling the tapes to local stations or giving the option to local stations to produce their own version of the show
In Hasbro bought Romper Room Inc and renamed it Claster Television Productions Throughout the s Claster continued to make Romper Room and did not distribute anything else until when it brought the Japanese animated television series Star Blazers into the United States It also developed the television series Bowling for Dollars
In the s Hasbro formed contracts with animation studios to make cartoons that would promote the sale of Hasbro s toys In Claster distributed the animated series G I Joe which was fairly successful A year later Claster distributed The Transformers which was a major success for Hasbro and Claster
G I Joe ended in while The Transformers left off airing new run episodes in the United States but continued to air for some time in Japan under the supervision of Takara the Japanese rightsholder to the Transformers franchise Beginning in Claster distributed a G I Joe cartoon series sequel that was made by DIC Entertainment This ended in Romper Room finally was ended in due to loss of interest and popularity giving the program a run of years Romper Room had been the longest running children s show in history to date a record that Sesame Street passed in
In Claster syndicated ReBoot the first all CGI television show for a short time after it was cancelled by ABC At the same time they distributed a CGI revival of Transformers known as Beast Wars until Its sequel Beast Machines would air on Fox Kids Claster released The Mr Potato Head Show in which was another attempt to sell Hasbro toys
All of Claster s shows ended in when Hasbro formed a central media division which merged Claster with other Hasbro media and some shows from Claster Television would be owned by Hasbro
List of television series distributed by Claster edit Romper Room –
Bowling for Dollars s–
Fred Flintstone and Friends –
Star Blazers –
The Great Space Coaster –
G I Joe A Real American Hero –
The Transformers –
Muppet Babies –
Jim Henson s Little Muppet Monsters
Super Sunday –
Jem and the Holograms –
Bigfoot and the Muscle Machines –
Robotix –
Inhumanoids
My Little Pony n Friends –
My Little Pony –
The Glo Friends –
Potato Head Kids –
MoonDreamers –
Visionaries Knights of the Magical Light
Maxie s World
The New Archies
COPS –
G I Joe A Real American Hero
James Bond Jr
Bucky O Hare and the Toad Wars The Lionhearts is an animated series from MGM that aired on Saturday and Sunday mornings in syndication in
Contents
Plot
Characters
Lionheart Family
Other characters
Episodes
Principal voice actors
Additional voices
Crew
Airing history
External links
Plot edit The Lionhearts focuses on the behind the scenes life of MGM s mascot Leo Lionheart and his family The series shows The Lionhearts living in a normal house and living a normal life just like non celebrity families Most of the members of the family are named after famous MGM movie stars The characters first appeared on a series of Sing Along children s videos released by MGM in The original character designs especially those of Spencer and Kate were greatly modified for the TV series Notably Ashley Tisdale provided the voice of Kate in the Sing Along videos
Characters edit Lionheart Family edit Leo Lionheart Jr voiced by William H Macy Leo is the father husband and provider of the family He works as the mascot for MGM s movies a role which was passed onto him by father Leo Sr One of Leo s favorite things to do when gets the chance is to nap
Lana Lionheart voiced by Peri Gilpin Lana is the mother and wife of the family she is also the glue that keeps the family from falling apart She used to work as an acrobat in the circus She was named after Lana Turner
Kate Lionheart voiced by Natasha Slayton Kate is the oldest of the three children Leo and Lana have she s years old She likes to e mail talk to her friends ride horses and go to school Kate is very tolerant of her siblings and a very polite girl overall Kate is named after Katharine Hepburn
Spencer Lionheart voiced by Cameron Finley Spencer is the second oldest of the three children he s years old His dreams are to one day be a big time rock n roll star One of his major flaws at times is he doesn t finish what he starts He takes his name from Spencer Tracy
Judy Lionheart voiced by Nicolette Little Judy is the youngest of the children she s years old She is very curious and loves to play She also looks up to her sister Kate as her heroine Judy is named after Judy Garland
Grandpa Leo voiced by Harve Presnell The grandfather of Kate Spencer and Judy who is also Leo Lionheart s father
Other characters edit Director voiced by Joe Pantoliano A director who works with Leo at MGM Studios
Dorothy voiced by Betty White Leo s makeup artist who can t see very well
Freddy voiced by Wallace Shawn Leo s talent agent
Hank voiced by Jeffrey Tambor MGM s president
Jennings voiced by Carlos Alazraqui Grandpa Leo s chauffeur who drives the limo
Episodes edit Family Circus — Sep
Survive — Sep
But Some of My Best Friends are Clowns — Oct
No Place Like Home — Oct
Singin in the Mane — Oct
The Poem — Oct
Greta Garbo Ears — Oct
The Treehouse — Nov
Brown Dog Day — Nov
Leo s Diet — Nov
The Pony Show — Nov
Don t Bug the Neighbors Part — Dec
Don t Bug the Neighbors Part — Dec
Principal voice actors edit Cameron Finley Spencer Lionheart
Peri Gilpin Lana Lionheart
Nicolette Little Judy Lionheart
William H Macy Leo Lionheart