Aki Wang Un Official Fan Site Tribute

Aki Wang : This Is An Un Official Fan Site Tribute
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Movie Title Year Distributor Notes Rev Formats Blue Vanities 359 2000 Blue Vanities Facial RO Body Talk 1980 Unknown DO F 1980 Collector's Video Facial 1 DRO Homecoming 1978 Caballero Home Video Facial John C. Holmes - The Lost Films 1988 Penguin Productions 1 D Stranger in Town 1978 Fantasy Video Swedish Erotica Film 311 1979 Caballero Home Video Facial Swedish Erotica Film 312 1979 Caballero Home Video Facial IR Swedish Erotica Film 314 1979 Caballero Home Video Facial Wine Me, Dine Me, 69 Me 1983 VCA Facial DO Yamahama Mama 1983 TGA Video Facial however, with ads containing images of romantic couples and promises of love and intimacy for those using the brand.[17] Jovan Musk Oil, introduced in 1971, was promoted with sexual entendre and descriptions of the fragrance's sexual attraction properties. As a result, Jovane, Inc.'s revenue grew from $1.5 million in 1971 to $77 million by 1978.
KamaSutra condoms in India In 1991, J.K. Chemicals Group asked the Bombay office of Lintas Bombay to develop a campaign for a new condom brand. The problem was that in the late 1940s, the Nehru government had launched a major population limitation program to reduce India's birthrate. The program was very heavy-handed, using coercion, and demanding that men use condoms. The product therefore signified an oppressive governmental intrusion. The agency head hit on the idea of a pleasurable condom, "So when the user hears the brand name, he says, "Wow. It's a turn on. Not a turn off." A brainstorming session hit on the name "KamaSutra", which refers to an ancient Sanskrit treatise on lovemaking and the sculptures at temples that illustrate the positions involved. The term was known to well-educated Indians, and that was the intended audience. Correctly predicting the huge impact the ad campaign would have, the agency purchased all the advertising space in the popular glamour magazine Debonair and filled it with erotic images of Bollywood actors and actresses promoting KamaSutra condoms. A television commercial followed featuring a steamy shower scene. The television ad was censored but the print campaign proved highly successful.

Benetton The Italian clothing company Benetton gained worldwide attention in the late 20th century for its saucy advertising, inspired by its art director Oliviero Toscani. He started with multicultural themes, tied together under the campaign "United Colors of Benetton" then became increasingly provocative with interracial groupings, and unusual sexual images, such as a nun kissing a priest.[21] Calvin Klein - sex and jeans Calvin Klein of Calvin Klein Jeans has been at the forefront of this movement to use sex in advertising, having claimed, "Jeans are about sex. The abundance of bare flesh is the last gasp of advertisers trying to give redundant products a new identity." Calvin Klein's first controversial jeans advertisement showed a 15-year-old Brooke Shields, in Calvin Klein jeans, saying, "Do you want to know what gets between me and my Calvins? Nothing."[22] Calvin Klein has also received media attention for its controversial advertisements in the mid-1990s. Several of Calvin Klein's advertisements featured images of teenage models, some "who were reportedly as young as 15" in overly sexual and provocative poses.[23] Although Klein insisted that these advertisements were not pornographic, some considered the campaign as a form of "soft porn" or "kiddie porn" that was exploitative, shocking, and suggestive. In 1999, Calvin Klein was the subject of more controversy when it aired advertisements of young children who were only wearing the brand's underwear. This "kiddie underwear ad campaign" was pulled only one day after it aired as a result of public outlash.[24] A spokesperson from Calvin Klein insisted that these ads were intended "to capture the same warmth and spontaneity that you find in a family snapshot."[23] Effectiveness Effective use Gallup & Robinson, an advertising and marketing research firm, has reported that in more than 50 years of testing advertising effectiveness, it has found the use of the erotic to be a significantly above-average technique in communicating with the marketplace, "...although one of the more dangerous for the advertiser. Weighted down with taboos and volatile attitudes, sex is a Code Red advertising technique ... handle with care ... seller beware; all of which makes it even more intriguing." This research has led to the popular idea that "sex sells".[25] Marketing strategies centred around sex have been successful. Abercrombie & Fitch used sex to market their brand in a variety of ways, including store greeters dressed only in underwear, models working in store and topless models on the bags. Employees were hired based on physical attractiveness.[26] This strategy was aimed at teenagers and young adults, who are the most impressionable consumer group, and who have vast amounts of disposable money. During the late 1990s, the company produced a magazine/catalogue (magalog), featuring semi-nude or nude models. The magalog was a success, with A&F issuing over 1.5 million copies. Despite being somewhat paradoxical, the use of sexual branding raised their revenue from $85 million in 1993 to $1.35 billion in 2002.[27] A&F have expressed that they will move away from sexual marketing, and focus on showcasing product and trends.[28] Sexuality in advertising is extremely effective at attracting the consumer's attention and once it has their attention, to remember the message.[29] This solves the greatest problem in advertising of getting the potential buyer to look at and remember the advertisement. However, the introduction of attraction and especially sexuality into an ad often distracts from the original message and can cause an adverse effect of the consumer wanting to take action.[30] Ineffective use There are some studies that contradict the theory that sex is an effective tool for improving finances and gathering attention. A study from 2009 found that there was a negative correlation between nudity and sexuality in movies, and box office performance and critical acclaim.[31] A 2005 research by MediaAnalyzer has found that less than 10% of men recalled the brand of sexual ads, compared to more than 19% of non sexual ads; a similar result was found in women (10.8% vs. 22.3%). It is hypothesized by that survey, that this is a result of a general numbing caused by over use of sexual stimuli[32] in advertising. In another experimental study conducted on 324 undergraduate college students, Brad Bushman, professor and Chair of Mass Communication at Ohio State University, examined brand recall for neutral, sexual or violent commercials embedded in neutral, sexual or violent TV programs. He found that brand recall was higher for participants who saw neutral TV programs and neutral commercials versus those who saw sexual or violent commercials embedded in sexual or violent TV programs.[33] Other studies have found that sex in television is extremely overrated and does not sell products in ads. Unless sex is related to the product (such as beauty, health or hygiene products) there is not clear effect.[34][35] Using sex may attract one market demographic while repelling another at the same time. The overt use of sexuality to promote breast cancer awareness, through fundraising campaigns like "I Love Boobies" and "Save the Ta-tas", is effective at reaching younger women, who are at low risk of developing breast cancer, but angers and offends some breast cancer survivors and older women, who are at higher risk of developing breast cancer.[36] Gender differences Recent research indicates that the use of sexual images of females in ads negatively affects women's interest.[37] Research shows that females were more likely than males to be portrayed as nude, wearing sexual clothing or only a partial amount of clothing.[38] A study from the University of Minnesota in 2013 of how printed ads with sexual content affects women clearly showed that women are not attracted to them except in the case of products being luxurious and expensive.[39] Besides alienating women there is a serious risk that the audience in general will reduce support to organisations that uses the sexual images of women without a legitimate reason.[40] Further research [41] found that men have a positive attitude to sexual adverts, whereas women have a negative response to them, this study used an advert with both a male and female. This was thought to be because women had lower average sex drives than men. Another theory for this difference is that evolution has led men to seek casual sex, contrary to women who value commitment and intimacy in the context of a sexual relationship.[42] In adverts sex tends to be represented in its own right and not as part of a relationship leading to the difference in responses. This theory is supported by research which found that women respond less negatively to sexual adverts when it is in the context of gift giving from a man to a women. Therefore, react less negatively when the sexuality of the advert is the context of commitment. Men respond more negatively to the sexual advert when it involves gift giving as it emphasises them having to spend money in a relationship.[43] This is in line with evolutionary theory that women value men for their resources and men value women for sex and fertility [44] Further research found that even in men, recall of the advert is worsened by sexual content, as they focus on breasts and legs but not on the product.[45] Cultural differences 1926 U.S. advertisement for "French" postcards In order to be consistent, brands use standardized campaigns across various countries.[46] Cultural differences have been found in response to sexual adverts. A 2016 study by the Korea Internet Advertising Foundation (KIAF) noted that 94.5% of South Korean high schoolers were familiar with sex-driven ads, 83.4% of adults thought such ads have negative influence on society, and 91.2% said there are too many of such ads. A KIAF official noted that government legislation aimed to reduce such ads is not effective due to its ambiguity.[47] Research has found that sex is used in adverts more in France than in the United States because they are more sexually liberated and so receptive to its use in advertising.[48] Prevalence Two promotional models with the logo of Camel, a cigarette brand they are advertising, printed on the backside of their shorts, in Ibiza, 2004. They are wearing uniforms mandated by the cigarette company. In the 21st century, the use of increasingly explicit sexual imagery in consumer-oriented print ads have become almost commonplace. Ads for jeans, perfumes and many other products have featured provocative images that were designed to elicit sexual responses from as large a cross section of the population as possible, to shock by their ambivalence, or to appeal to repressed sexual desires, which are thought to carry a stronger emotional load. Increased tolerance, more tempered censorship, emancipatory developments and increasing buying power of previously neglected appreciative target groups in rich markets (mainly in the West) have led to a marked increase in the share of attractive flesh 'on display'. In international perspective, a 2008 comparison of nudity in television advertising in Brazil, Canada, China, Germany, South Korea, Thailand, and the United States reveals that China and the United States have the most demure ads, while Germany and Thailand exposed more of the female body. There is little variation in male undress.[49] Historically, sex in advertising has focused on heterosexual gender roles, but there are increasing examples of sex being used to advertise to the LGBT community. The New Zealand Aids Foundation's Love Your Condom (LYC) campaign used provocative images of males alongside captions such as "Riding hard?", "Bear hunting?" and "Going deep?", followed by the hashtag #loveyourcondom.[50] It was hoped by using images explicitly directed towards homosexual men, their use of condoms would increase, which would help decrease rates of HIV transmission amongst gay and bisexual men. The campaign has been successful, with a 12% in new HIV infections among MSM in New Zealand.[51] In a 2003 study conducted at the University of Georgia’s Department of Advertising and Public Relations Grady College of Journalism and Mass Communication, researchers looked at sexual advertisements in magazines over the span of the last 30 years. The rate at which sex in advertising is being used increased from 15% to 27% in the advertisements that the researchers looked at. Their reasoning behind the increase is because they believe sex still sells, specifically with “low-risk products impulse purchases.” The study also mentions “alcohol, entertainment and beauty are the main product categories that use sex in advertising.[52] Ad Age, a magazine delivering news, analysis, and data on marketing and media, published a list of Top 100 most effective advertising of the century, out of the 100, only eight involved use of sex.[53] Unruly Media's viral video tracker lists the Top-20 most viewed car commercial viral videos; only one uses sex, while the No.1 spot was held by VW's "The Force" ad.[54] The overall top-spot (across all product segments), was held by VW's "Fun Theory" campaign, the most viewed viral video as of October 2011. Criticism Stereotypes The use of sex in advertising has been criticized for its tendency to reinforce sexist stereotypes. Since the late 1970s, many researchers have determined that advertisements depict women as having less social power than men, but the ways in which females are displayed as less powerful than men have evolved over time. In modern times, advertisements have displayed women's expanding roles in the professional realm and importance in business backgrounds. However, as this change occurred there has been a substantial increase in the number of images that showcase women as less sexually powerful than men and as objects of men's desire.[55] The 2011 documentary film, Miss Representation, by Jennifer Siebel Newsom, explores how the depiction of women in mainstream media contributes to the under-representation of women in leadership roles and other positions of influence

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