Svetlana Un Official Fan Site Tribute

Svetlana : This Is An Un Official Fan Site Tribute
Svetlana Marsh
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Movie Title Year Distributor Notes Rev Formats Bad Girls 4 1986 Collector's Video NonSex 1 DRO F 1980 Collector's Video NonSex 1 DRO Little Orphan Dusty 1 1978 Caballero Home Video NonSex 1 DRO Sexboat 1980 VCX NonSex 5 DRO Taxi Girls 1979 VCX NonSex 11 DRO Ultra Flesh 1980 Collector's Video NonSex 1 DRO Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service. According to research, sexually appealing imagery used for marketing does not need to pertain to the product or service in question. A few examples of sexually appealing imagery include nudity, pin-up models, and muscular men. "Sex sells" became a controversial issue, with techniques for enlarging and titillating the audience challenging conventional moral standards.
In contemporary mainstream advertising (e.g., magazines, online, television), sex is present in promotional messages for a wide range of branded goods. Ads often feature provocative images of well-defined women (and men) in revealing outfits and postures selling things such as clothing, alcohol, beauty products, and fragrances. Advertisers such as Calvin Klein, Victoria's Secret, and Pepsi (just to name a few) use these images to cultivate a sexy media presence. Also, sexual information is used to promote mainstream products not traditionally associated with sex. For example, Dallas Opera's recent reversal of its declining ticket sales has been attributed to the marketing of the more lascivious parts of its performances.[3][4] The use of sex in advertising can be highly overt or extremely subtle and, on some level, subliminal. It ranges from relatively explicit displays of sexual acts and seductive behavior aimed at the viewer, to the use of double-meanings and underlying sexual references that are more subconscious. Sex in advertising relies on evolutionary processes and varies in effectiveness depending on the culture and gender of the receiver. The use of sex in advertising has been criticized for its tendency to objectify the female body and emphasizing various stereotypes.

Contents 1 Concept 2 Types 2.1 Physical attractiveness 2.2 Sexual behaviour 2.3 Sexual referents 2.4 Sexual embeds 2.5 Gender roles 3 Evolutionary theory 4 History 4.1 Sex and soap 4.2 KamaSutra condoms in India 4.3 Benetton 4.4 Calvin Klein - sex and jeans 5 Effectiveness 5.1 Effective use 5.2 Ineffective use 5.3 Gender differences 5.4 Cultural differences 6 Prevalence 7 Criticism 7.1 Stereotypes 7.2 Objectification 7.3 Social norms 8 See also 9 References 10 Further reading 11 External links Concept Gender Advertisements,[5] a 1979 book by Canadian social anthropologist, Erving Goffman is series of studies of visual communication and how gender representation in advertising communicates subtle, underlying messages about the sexual roles projected by masculine and feminine images in advertising. The book is a visual essay about sex roles in advertising and the differences, as well as the symbolism implied in the depictions of men and women in advertising. When couples are used in an advertisement, the sex roles played by each also send out messages. The interaction of the couple may send out a message of relative dominance and power, and may stereotype the roles of one or both partners. Usually the message is very subtle, and sometimes advertisements attract interest by changing stereotypical roles. For example, companies including Spotify, Airbnb, Lynx and Amazon.com have used same-sex couples in adverts.[6] These adverts appeal to same-sex couples; and they also create the image that these companies are tolerant and allow them to appeal to a wider consumer audience. As many consumers and professionals think, sex is used to grab a viewer's attention but this is a short-term success. Whether using sex in advertising is effective depends on the product.[7] About three-quarters of advertisements using sex to sell the product are communicating a product-related benefit, such as the product making its users more sexually attractive.[citation needed] Types Physical attractiveness Promotional model pageant at the Games Day 2011 event in Kiev The use of physically attractive models in advertising is a form of sex in advertising. Physical attractiveness can be conveyed through facial beauty, physique, hair, skin complexion as well as by the model's inferred personality. This form of sex in advertising is effective as it draws attention and influences the overall feeling of the ad. Furthermore, such ads create an association between physical attractiveness and the product which sends a message to the consumer that buying and using the product will help them achieve that physique.[8] The sexual arousal possibly elicited by physical attractiveness in adverts is thought to transfer onto the advertised product.[9] Sexual behaviour A pole dancer promoting a video game at IgroMir 2010 Marketers often use tactics such as using sexual imagery in their advertisements to capture the consumer's attention for longer.[10] Sex in advertising is also incorporated using hints of sexual behaviour. The latter is communicated by the models using flirtatious body language, open posture and making eye contact with the viewer. Sexual behaviour can also be displayed using several models interacting in a more or less sexual way. Sexual behaviour in advertising is used to arouse sexual interest from the viewer.[8] Research has shown that sexual arousal elicited by an advert subsequently affects the overall ad evaluation and the chances of future purchase.[9] For example, in a Guess clothing advert, while the models are physically attractive, it is their behavior such as position, posture and facial expressions that communicate sexual interest to the viewer. Women are often shown as being shorter, put in the background of images, shown in more ‘feminine’ poses than men, and generally present a higher degree of ‘body display’ than men in print advertisements.[11] Sexual referents Sexual referents are a more implicit example of sex in advertising. Sex can be invoked in advertising using sexual double entendre or innuendos. The latter rely on the viewer to interpret them. They can be words or images that while not being explicitly sexual, trigger sexual thoughts from the viewer. Elements such as lighting, music, models’ behaviour and camera effects can contribute towards communicating implicit sexual meaning. Sexual referents are a powerful tool as they drive viewers to create sexual thoughts and interpretations of the product.[8] While sexual referents are an implicit use of sex in advertising, as there may be nothing overtly sexual about them, they are placed by advertisers in the aim that viewers will interpret them as sexual. An example of sexual referents is Volkswagen's campaign for the Beetle Cabriolet. The advert pixelates the non-existent roof to the car, similar to the pixilation that occurs when female's breasts are exposed in some forms of media. Volkswagen has a history of producing tongue-in-cheek adverts, and this one serves to compare their new convertible to a woman who goes topless at a beach. It implies the car is relaxed and fun, like someone who goes topless at a beach. Sexual embeds Sexual embeds are a controversial form of sex in advertising. They are a powerful technique that advertising agencies do not want consumers to consciously notice. They are subliminal elements that are detected as sexual information solely at the subconscious level. Sexual embeds can take the form of objects or words that, at the subconscious level (or when occasionally consciously identified) explicitly depict sexual acts or genitalia. For example, a perfume bottle could mimic a phallic shape and its positioning could suggest sexual intercourse. Embeds are especially effective as they unconsciously trigger sexual arousal in the consumer which drives motivation and goal directed behaviour such as purchase intention.[8] An example of this technique is a particular cake mix advertisement from Betty Crocker in which it would appear the chocolate icing on the heel of the cake has been painted to look like female genitalia. Amongst millions who viewed the commercial, very few will have noticed anything unusual; however, while this detail might not have been consciously perceived, it would have been interpreted sexually at the subconscious level. This advertisement, directed at women, puts an emphasis on the sense of touch by using words such as "moist", and on the whole the ad creates a subconscious association between the product and sexual pleasure.[8] Gender roles After women achieved the vote in the United States, Britain and Canada in the 1920s, advertising agencies exploited the new status of women. For example, they associated driving an automobile with masculinity, power, control, and dominance over a beautiful woman sitting alongside. More subtly, they published automobile ads in women's magazines, at a time when the vast majority of purchasers and drivers were in fact men. The new ads promoted themes of women's liberation while also delineating the limits of this freedom. Automobiles were more than practical devices. They were also highly visible symbols of affluence, mobility and modernity. The ads offered women a visual vocabulary to imagine their new social and political roles as citizens and to play an active role in shaping their identity as modern women.[12] Evolutionary theory An example of a product being paired with sexual imagery to create an association between the two. The logo of the product this model is promoting is printed on the pasties (on her breasts) Research into evolution explains the use of sex in advertising and the differences between genders, due to different mating strategies. It is the biological prerogative of the male to reproduce with as many females as possible, as this increases his chances of producing offspring. Because of this need to reproduce as much as possible, males search for cues which signal females are available and accessible, such as seductive behaviour, as well as cues that indicate good health, including facial symmetry,[13] shiny hair and firm breasts.[14] Advertisers can use these findings to help create an association between their product and the males needs by pairing the two. Evolutionary research into female sex strategies show that women are more concerned about long term prospects and mates resources,[15] and less interested in typical male requirements of good health and accessibility. This explains why sexually explicit adverts tend to be directed at male consumers, whereas products aimed at a female market typically involve romantic imagery, and males who are wealthy, intelligent or powerful. History Main article: History of advertising The earliest known use of sex in advertising, Pearl Tobacco label showing lightly draped female figure rising from the waves. The earliest known use of sex in advertising is by the Pearl Tobacco brand in 1871, which featured a naked maiden on the package cover. In 1885, W. Duke & Sons inserted trading cards into cigarette packs that featured sexually provocative starlets. Duke grew to become the leading American cigarette brand by 1890.[16] Other early forms of sex appeal in advertising include woodcuts and illustrations of attractive women (often unclothed from the waist up) adorning posters, signs, and ads for saloons, tonics, and tobacco. In several notable cases, sex in advertising has been claimed as the reason for increased consumer interest and sales. Sex and soap 1916 Ladies' Home Journal version of the famous seduction-based ad by Helen Lansdowne Resor at J. Walter Thompson Agency Woodbury's Facial Soap, a woman's beauty bar, was almost discontinued in 1911. The soap's sales decline was reversed

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