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footprint using microwave towers because of the time and expense that would be incurred in developing such a vast relay infrastructure; the company began looking for cost-efficient methods of transmitting the channel on a national scale. In 1974, the company settled on using a geostationary communications satellite to transmit HBO to cable providers throughout the United States. Other television broadcasters at the time were hesitant about uplinking their feeds to satellite because they feared that the satellites may inadvertently shut down or jettison out of their orbit, as well as reservations about the cost of purchasing downlink receiver dishes, which in 1974, were sold for as much as $75,000. Seeing satellite transmission as the only viable option to expand HBO's reach, Gerald Levin allocated $6.5 million in funding to lease transponder space on the Westar 1 satellite for a five-year term.[27] The Time-Life board subsequently approved the satellite transmission plan.[34] On September 30, 1975 at 9:00 p.m. Eastern Time, Home Box Office became the first television network to continuously deliver its signal via satellite (as opposed to microwave relay, the industry norm at the time) when it transmitted the "Thrilla in Manila," the heavyweight championship boxing match—held at the Araneta Coliseum in Cubao, Philippines—that saw Muhammad Ali defeat Joe Frazier by technical knockout. The event was beamed to UA-Columbia Cablevision's systems in Fort Pierce and Vero Beach, Florida, and American Television and Communications Corporation's Jackson, Mississippi system,[35] as well as cable systems that were already carrying HBO in the northeastern United States.[27][30][36][37] Through the use of satellite, the channel began transmitting separate programming feeds for the Eastern and Pacific Time Zones, allowing the same programs that are first broadcast in the eastern half of the United States to air at accordant times in the western part of the country.[38] HBO soon moved its domestic satellite transmissions from Westar 1 to Satcom 1 in February 1976. By 1977, the then Ted Turner-owned Atlanta superstation WTCG-TV (soon to become WTBS) and the then Pat Robertson-owned CBN Satellite Service (later to become the present-day Freeform) had joined it in adopting transmission via satellite, pioneering satellite delivery for the cable television industry.[30][39] With this delivery method, by 1980, HBO was carried on cable providers in all 50 U.S. states and had a total of around 15 million subscribers
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