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Movie Title Year Distributor Notes Rev Formats Let My Puppets Come 1976 Ivy Classics Inc NonSex 1 DRO Smash'd 1976 Caballero Home Video NonSex Budget During the first half of the 20th century, the IOC ran on a small budget.[110][111] As president of the IOC from 1952 to 1972, Avery Brundage rejected all attempts to link the Olympics with commercial interest.[109] Brundage believed the lobby of corporate interests would unduly impact the IOC's decision-making.[109] Brundage's resistance to this revenue stream meant the IOC left organising committees to negotiate their own sponsorship contracts and use the Olympic symbols.[109] When Brundage retired the IOC had US$2 million in assets; eight years later the IOC coffers had swelled to US$45 million.[109] This was primarily due to a shift in ideology toward expansion of the Games through corporate sponsorship and the sale of television rights.[109] When Juan Antonio Samaranch was elected IOC president in 1980 his desire was to make the IOC financially independent. The 1984 Summer Olympics became a watershed moment in Olympic history. The Los Angeles-based organising committee, led by Peter Ueberroth, was able to generate a surplus of US$225 million, which was an unprecedented amount at that time.[112] The organising committee had been able to create such a surplus in part by selling exclusive sponsorship rights to select companies.[112] The IOC sought to gain control of these sponsorship rights. Samaranch helped to establish The Olympic Programme (TOP) in 1985, in order to create an Olympic brand.[110] Membership in TOP was, and is, very exclusive and expensive. Fees cost US$50 million for a four-year membership.[111] Members of TOP received exclusive global advertising rights for their product category, and use of the Olympic symbol, the interlocking rings, in their publications and advertisements.[113] Effect of television
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